In every small town across the United States, there exists a main street. It serves as the community’s touchpoint, where area residents come together on a daily basis to shop, grab a cup of coffee, or simply saunter. A place where everybody knows your name. Preservation is key to protecting the history of these semi-urban jewels, while providing a framework for downtown revitalization.
That’s where Colorado’s Main Street Initiative comes in. Managed by the Colorado Department of Local Affairs (DOLA), its purpose is to revitalize and support local economies and commercial development via funding, technical assistance, training, and grants for preservation-based economic development.
To be considered for an official Colorado Main Street designation, a town must follow a structured, multi-step application process that demonstrates readiness for downtown renewal, including evidence of sustainability with a strategic focus on urban renewal.
For Teller County, it’s a win-win, with both Woodland Park and Cripple Creek being named in 2025 to the growing list of Colorado’s Main Street communities. They follow in the footsteps of the neighboring town of Victor, which received the award in 2012.
For the town of Woodland Park, it brings increased funding to support local businesses and encourages tourists to visit. According to Anita Riggle, Woodland Park’s economic and budget analyst, their main street beautification is just the beginning.
“We are updating our logo, signage, and improving our parking lots. Future plans include funding for our downtown historic walk,” she explains.
In Cripple Creek, the sentiment is the same. According to Amanda Benson, Cripple Creek’s Main Street coordinator, the Main Street initiative is paramount to expanding the town’s footprint.
“Being part of Colorado’s Main Street program opens doors to more resources—investment opportunities, loans, architectural design and workable strategies to keep and support local businesses,” she explains. “We will begin with dressing up Cripple Creek’s main street, including the installation of informational kiosks and signage for pedestrians.”
These efforts ensure that the heart of each town continues to thrive for generations.
